Craig Markus Obituary: The advertising world lost a creative titan and beloved mentor this week with the tragic passing of Craig Markus, Chief Creative Officer at Proof Advertising. After battling Guillain-Barré syndrome and its complications for several weeks, Craig’s resolute spirit persevered until the very end. He was undergoing therapy and aiming for a swift return to the agency he loved. Sadly, new challenges arose, leading to his sudden death.
Craig’s Creative Odyssey
Craig’s creative journey began in 1986 as a studio artist meticulously crafting marker comps and typesetting by hand. His career took him through esteemed agencies like Ogilvy, Deutsch, DMB&B, and Cramer-Krasselt. At each stop, Craig left an indelible mark with his talent and dedication.
A significant chapter unfolded at McCann-Erickson, where Craig flourished as a creative leader. He garnered Creative Director of the Year honors multiple times, pioneered innovative young adult campaigns through Tag Ideation, and played an instrumental role in the influential Army Strong campaign for the US Army.
A Selfless Creative Mentor
Beyond his agency roles, Craig generously shared his expertise through teaching at the Fashion Institute of Technology. He invested himself in developing young creatives, imparting invaluable insights.
Craig’s dedication to his craft led him to Proof Advertising after years of persistence. His impact over three years was immense, infusing the agency with joyful enthusiasm and positive energy daily. As a boss, coworker, and friend, Craig radiated mentorship, lifting up those around him.
A Devoted Family Man
While Craig made his mark professionally, his proudest role was as a devoted father. His dedication to his two sons was unwavering. Craig’s influence as a parent shined through in their character and accomplishments.
Carrying on Craig’s Legacy – (Craig Markus Obituary)
The loss of Craig leaves an immense void at Proof and within the creative community. However, his enduring spirit and lasting impact on advertising will continue inspiring future generations.
As Proof navigates this difficult transition, Craig’s legacy endures through the talents he nurtured. His vision carries forward under Claire Jordan, newly promoted to Executive Creative Director. Craig’s final decision reflects his commitment to developing talent and ongoing influence at the agency.
While the pain of Craig’s absence is profound, his mantra offers solace – “There is work to do, so let’s do it.” Craig tackled every obstacle with fierce determination. As the advertising world moves forward, Craig’s resolute spirit and creative light guide the way.
